I was working on a tri-fold brochure to showcase the benefits of partnering with the client. They asked for it to be exactly like a previous one I had made, but with different text/bullet points. Following that template, one of the folds included a large quote from an actual business partner of theirs. The quote was a glowing review, talking about how the company was a joy to work with and truly cared for their customers. A worry-free experience. The CEO had this to say about it
Client: This quote SUCKS. This isn’t what people say. They wouldn’t REALLY say this. They don’t care about this. You need a quote that shows that they’re going to be making a lot of MONEY with us. That’s all they care about!
Me: Well… This is a real quote from [partner]. And it does paint you in a very positive light.
Client: No, it SUCKS. Why would you even put this? Make one up that’s better. Write me something better.
Me: …I am extremely uncomfortable with fabricating quotes on official promotional material. That is false advertising and I won’t do it.
Client: Yeah, whatever. I’ll MAKE him give us a better quote.
He said the last line while glaring daggers and sounding vaguely threatening. The rest of that meeting was an absolute mess as well wherein I realized he had a bad day and decided to take it out on whoever would get into a room with him, but that’s another story. That was also the day I decided to find other work.