I was doing a photo shoot for a client
who attended the filming. Part of the set dressing was a bowl of fruit with
oranges, bananas, grapes and peaches that looked like a still life painting to
evoke a full kitchen. He insisted we fill the bowl with lettuce with a few
whole lemons on top because he “liked the color.” We told him that was sort of a
weird thing to have in a kitchen.
He was adamant.
We delivered the video today.
Client: It looks good, but what’s with that
bowl of lemons? It doesn’t look right at all.
Pete Ross, the Creative Director at CO-OP Advertising, discusses why his agency decided to found Freelancers Unite – an awards gala intended to recognize freelancer contributions.
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