I’m supposed to be designing a brochure for a client. An aggressive timeline was set months ago. It would allow me two weeks to design a 40-page brochure, get it proofed, get it approved, and get it to print. I was supposed to have all the images and copy prior to that two-week deadline.
When I only received 18 of several dozen images, I requested a meeting. This piece has to be laid out in chronological order, so it was absolutely necessary to have all the resources before I built anything more than my template.
Client: But you’re still on track to complete this project on time, right?
Me: You missed your copy deadline and I’m missing most of the images. Do you know when I will receive the rest of the content and copy?
Client: No, but you can still get it done on time, right?
Me: You don’t know when you are going to get me the rest of the resources, but you still want me to promise I’ll meet the deadline?
You look like someone appreciates a font with a full character set and kerning pairs. Interlocks probably get your blood boiling, you dirty typographer you.
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Client: I want this done by the end of the week! It’s taking forever!
Me: I’m sorry, I didn’t realize you wanted it done so soon. In our initial discussion about the job, you said there was “no huge rush.”
Client: To me “no huge rush” means “not today.”
A client gave me an external hard drive full of footage he had hired me to edit.
Me: Okay, how do you want this to be edited?
Client: I want you to make magic.
Me: Like what?
Client: Something Spiritual. Powerful. Magical!
Me: So, like magic wands and spells?
Client: No, no, no. Just have magical colors to bring it out! I just want you to make something magical.
Me: What does magical mean? Can you tell me which clips come first?
Client: You’ll know them when you see them. Use the powerful ones.
All the (poorly shot) footage is of someone walking around in a desert.
Client: Oh! And use the music from [famous band].
Me: Do you have rights to use them? You can be sued if you don’t.
Client: Of course I do. I talked to them.
I paste the video together, use the song he requested, and I increase the saturation before I send the footage back. The next week, he emails me to say I made “absolute magic,” but unfortunately, he has already received a cease and desist from the band whose music he asked me to use.
I was designing a one-page brochure for a client that was supposed to provide the copy. When the copy arrived, it was a four-page Word document.
Me: Umm, I think you’re going to have to remove some of copy, there’s no way we’ll be able to fit all this text into a one-page brochure.
Client: Are you sure?
Me: I’m absolutely sure!
Client: Okay, we’ll reduce the copy to one page. I’ll send you a new file.
Ten minutes later, an email comes in.
Client: Okay, it was tricky, but we finally got the text to fit.
I open the attachment, and, amazingly, they managed to get the copy down to one page.
Unfortunately, they didn’t remove any - they just used a size 3 font.
Our development team was working on a content management system for a corporate client. It was a big system that administered units produced in a variety of languages and applications and, as a result, required careful user interface design and a lot of backend code.
We were doing a show and tell with our partially working system for a couple of corporate VPs to get their feedback on the design. We took a lunch break, and when we got back, the two VPs said they had something they wanted to show us.
They proudly presented a series of PowerPoint slides that showed where they wanted the buttons and pick lists placed.
Client: There, see? This is the arrangement that makes the most sense to us. Can you do this?
Client: You know, I really don’t understand why it takes your team so long to design these interfaces. We knocked this out in about an hour.
The entire team sat stunned until the senior programmer—a man of very few words—pointed to a button on the PowerPoint screen.
PROGRAMMER: What does this button do?
Client: Well, clearly it administers the training and testing selected by the user.
PROGRAMMER: If I click it right now, it will do that?
Client: Well … no. Actually, it doesn’t do anything yet.
PROGRAMMER: That’s why it only took you an hour.