I had recently graduated after studying art and print production and was doing freelance design work. I agreed to meet with an old family friend who said he was interested in picking my brain for advertising.
Client: We’re thinking about designing and creating new product variations based on these niche trends. It’s expensive, but it might work out. It’s very unique. What do you think?
Me: That’s not really my area of expertise, but I guess that could probably work.
Client: What do you mean? Do you think people will like the designs? They could be more memorable than what’s already out there. There are a lot of details involved, though, that would take a while to design and develop. What would you do here?
Me: I mean, I’m a print designer, not a manufacturing designer. I don’t know, maybe produce a small amount and test them out to see if people like them?
Client: It takes a lot of time and money to develop a new product design like this. We need to make sure it’s worth our time.
Me: …and you’re asking me if it is?
He got angrier and angrier the longer the meeting went on because I wouldn’t just say “yes, you should do this.” If he really wanted someone to just say “yes” than he would have gotten just as productive a response from the kid who mows his lawn.
Or, you know, an actual product analyst.