Client: “I need a logo for my online gardening business.”
Me: “I’ll need you to write up a brief of what style, colours, etc., you would like it to reflect.”
Client: “I’ll write one and get back to you.”
Two days pass.
Me: “How is that brief coming along?”
Client: “Well, the brief has turned into more of a marketing plan. I thought I’d leave the creative part up to you. I love the examples you sent me. Can you just make us look like those clients? Then, I will be happy.”
Me: “Fair enough.”
I do a few logo concepts in the style the client loves and show them to him.
Client: “Hmm… It’s not really what I was after.”
Me: “No problem. Do you like any of them, or would you like to start from scratch?”
Client: “Start from scratch, I think.”
Me: “This time, I think we ought to adhere to a creative brief, so I can get closer to what you imagine.”
Client: “Okay. I don’t really know what to write, but I will get back to you soon.”
He calls me a few days later.
Client: “I didn’t realise there was more than one page in the PDF you sent me. The other logos are actually really good. Let’s use the second one.”
The second logo was on the first page. I don’t even know.