Client: I’d like 1000 stickers, please. They each need to be 10 cm wide, make the height match the motive.
I proceed to make a mockup and send them a quote. Both the mockup and the quote put the width at 100 mm, because that’s the scale our system defaults to.
Client: No, no, that’ll never fit, you got the size all wrong. I wanted 10 cm, not 100 mm. Cancel the order, please.