A few months ago I rebuilt, on the client’s insistence, a website under a new domain name and nixed the old domain name, making it a permanent 301 redirect to the new one. I advised the client’s right-hand man that this wasn’t the best course of action from an SEO standpoint as all efforts needed to be started from scratch. The website was rebuilt and SEO/Facebook Ads were initiated the following month. Because the client wasn’t getting “instant leads” he decided to “pull the plug” and refused to pay the full quoted amount. We settled on a certain number and decided to go our separate ways.
A couple of months later this client sends me a nasty email.
Client: We had our site analyzed and found many broken links and content issues leading to very little interaction with visitors. We paid you to fix this stuff and you didn’t. You can either fix the issues we identify at no cost or return [amount] to us to pay someone else to complete the work so we can monetize our site offerings. Please let me know what your plans are regarding this matter.
Me: Hi, please clarify what you mean by “broken links.” The spreadsheet you provided is a keyword research sheet that has nothing to do with broken links. Aside from the fact that I went through the site with a fine-tooth comb, I just ran a broken link checker and found zero broken links reported.
I attach a screenshot of the report.
Me: “Content issues leading to very little interaction with visitors” is unclear. Please clarify. If it’s with SEO or Facebook, we started a campaign in which you decided to “pull the plug” on two weeks in, and these efforts take more time and money to see tangible results. I’m trying to help here, but fail to see what’s “broken” that needs to be fixed beyond the services rendered earlier.
The case is still ongoing. With digital marketing, some clients won’t listen to reason that it’s not a “quick fix” and these things take considerably more than a couple of weeks!