I am an experienced social media marketer, and I created a social media campaign for a financial client who needed help with communicating complex ideas in simple ways. I worked hard to make the posts as friendly, approachable, and easy to understand as possible. I wrote out my strategy and explained to them in detail my process.
My work had received compliments from the team, and I saw positive results online. They then told me that I had a new “contact” with the team. I noticed that she had never worked in social media marketing and was very new to the company.
The new hire proceeded to re-write my posts that were scheduled for upcoming weeks and she criticized nearly every aspect of the posts in lengthy e-mails, from the imagery to the content. I even tried to explain to her why her edits didn’t make much sense.
By that point, she was creating the posts (imagery and content), which weren’t in line with the overall strategy I had created, and she was complaining to me about it.
I quit and the clients’ social media presence plummeted.