When I first
started doing freelance social media strategy, a website owner reached out to
me about managing his Facebook and Twitter accounts. Since I was just starting
out, my hourly rate was pretty low, but he still thought it was too high.
Client: Instead of me paying you per hour, why
don’t I pay you per $20 per every hundred new followers you get for me? So, if
you get me 500 new Facebook or Twitter followers, I’ll pay you $100.
Me: The best way to grow your followers is to have
a strategic and holistic social media plan involving audience analysis and a social
media content calendar. There would be quite a bit of upfront work before
we could expect to see a spike in followers. Furthermore, the number of
followers isn’t really as important as the rate of engagement is.
Client: What do you mean?
Me: Well, I could easily go onto Fiverr.com and
pay five bucks to get you a thousand Twitter followers, but they’re just empty
profiles. What really matters is if they’re engaging with you via social media,
if they’re clicking through to your website to make a purchase, or if they’re
favoriting, retweeting, or otherwise sharing your content with their own
Client: Wait a second. Do you mean that I could go
that that site and buy a thousand Twitter followers for five bucks?
Me: Yes, but they’re just fake profiles, not
Client: (interrupting) Then why would I pay you
$xx per hour? You’ve got a real racket going on, and I’m no sucker. I’m just
going to use Fiverr.com instead.