I was working with a client who told me that he’d fired the last designer because “his designs were terrible.” Hearing this I followed his design brief to a T.
After submitting the logos, the client got back to me:
Client: I’m not happy with this. You haven’t captured the essence of this project at all.
Me: Maybe you could give me a photo inspiration to give me a more clear idea of what you’re looking for?
Guess what he sent me?? That’s right, the fired designer’s logos.