A client asked me to review his logo and make a complete new one.
A client was looking for a new logo. I gave him multiple versions in both rectangular and square layouts, each with 5 different type sets. They were designed in black and white, but I explained to the client that we could talk about the color once he was happy with the basic design.
Client: I don’t like them too much.
Me: There are over 30 versions here. Are there any you like more than the others? What don’t you like?
Client: I don’t know. I’m just not feeling these.