The ad agency I work for had recently won a new client, and since their existing website was so terrible, we were asked to redo their website as part of their new campaign. After showing the client our initial designs for their product pages…
Client: These are nice, but where’s the Fun Zone?
Us: Fun Zone?
Client: Yeah, for when kids visit the website. We don’t want them to get bored.
The client’s company sells water, rice, and tissue boxes.