A client was using WordPress for their website CMS with a very old theme installed, one that didn’t allow for a lot of design flexibility. A few months ago they were thinking of switching to Squarespace so I sent them a deck outlining the differences between WP and Squarespace, but they never asked about it again.
Client: I am so frustrated with our website backend and the complete lack of design flexibility it affords. I want our pages to be DYNAMIC! Our PRINTED material (attached) is WAY more dynamic than our web page. How can this be? I would love any insights you have.
Me: As for print vs web design, that’s kind of a big discussion…Not sure how to articulate how your CMS works via email in a way that would address your frustrations, but I can jump on a call to explain and take your questions.
Client: I obviously understand that there are differences…however, it seems like our backend is particularly limiting to design, no?
Me: Remember this thing I sent over a while back? [link to deck] it might address some of your concerns on how WP works.
Client: I don’t really have the time to educate myself on website design.
Oh. I guess I was mistaking “asking questions” for “wanting to know answers.” My mistake.