I created new branding for a small fruit orchard business, including logo, website, video material, print materials, package design, etc. We differentiated the product from the few competitors who went for ‘funky’, by going for a classic, premium look. It was well-received by the client and their customers.
Six months after the bulk of materials were done the client was still requesting new product designs.
Client: Could you create a cartoon fruit mascot character? Like a mom and pop fruit stall on the roadside would have. I have written a treatment, see attached.
The write-up killed me. It contained phrases such as “I’m a sweet, juicy lime…” and “you can cut me, squeeze me, juice me, whatever you want!” That and a few other phrases accidentally made the character sound overtly sexual and somewhat kinky.
Fortunately we were able to convince them that this was not in line with the brand, and we haven’t had to deal with any more ideas spawned from cocktail hour.