Client: You see, what I find about you is, you’re very black and white, very to the point. You’re not creative enough.
Me: Right, OK.
Client: Meanwhile me, I’m like spaghetti, I’m all over the place and very creative.
Me: Oh ok. What was the problem with the videos?
Client: They say too many facts about the event. I want to SHOW the event.
Me: But the event hasn’t happened yet.
Client: You know what I mean. I want EXCITEMENT.
Me: The video is full of footage from previous events, though.
Client: True, but that wasn’t this year’s event. I want to SHOW what THIS year’s event will be.