A client had made a logo for themselves, but because it used clipart and comic sans they discovered they needed a redesign once they tried to patent it.
Client: Can you jazz it up?
I sent 10 concept sketches.
Client: These are great but I really wanted you to touch up my original design.
Which, I’ll remind you, was clipart and comic sans.
Jump to a few weeks later, I was finishing up a logo that I had meticulously redesigned and was awaiting final revisions.
They had me remove all the elements that make it visually interesting. I had to color it to their specifications, changed the text to make it I have to color it to all specifications, and I have to make the text damn near illegible so that it would fit the patent office compliance to be just like their original – bad – logo.
I should have just traced the original logo and called it a day.