After a lot of back-and-forth regarding the “purple” a client wanted their logo to be I invited them to the office to look at a Pantone swatch. They quickly selected a color.
Me: OK, so you’re going with “Reflex Blue.”
Client: (stabbing at the swatch) No! I’ve told you I want that purple there!
Me: That’s the name of the color — Reflex Blue.
Client: Well that’s a dumb name for purple!
Look up Reflex Blue – it’s not purple in the least. But we were looking at the same swatch.
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