“I’m not sure what I want, but I’ll know it when I see it.”
We’d like you to illustrate this (diagram of traffic tunnel and four-lane highway), but we’d like you to make it look like this (watercolour of budgie doing aerobics).
Can you make the font more dangerous?
Client: Can you make the colors on the website warm like a cheetah?
So I created the design around a warm color palette (oranges, yellows) and sent the proof off.
Client: No, I wanted blue.
Client: I need video streaming, contact forms, a small database for customer comments and a new logo made and hosting for 3 years with a bit of a download option for the videos too
Me: That all sounds reasonable, your original request terms this “Cheaply” what is your budget and I’ll advise as to what can be done realistically.
One client on seeing a logo design said “if you filled in that bit there and held it at angle squinted it would look like Mickey Mouse, so can you change it?”
After designing a brochure for a client, their last request was that I put a bright red triangle in the bottom right hand corner of the cover with a bold “OPEN ME” on it because they were afraid people wouldn’t know it was a brochure and that they could open it.
I was sitting with a client going over the site and they were wondering why when they underlined the text and made it blue in the CMS it didn’t “become a link.”
It needs more razzamatazz. More flair.
Client: “ Your presentation was perfect, your work is brilliant - the best of everyone, priced right and your references checked out”
Agency Rep: “May I ask why we failed to win the work?”
Client:“The other guys did a powerpoint, it had our logo in it and everything!”