Client: Your writing feels a bit fragmented. It needs to be more passionate and go deep into the subject.
Me: Awesome. Could you tell me what parts are fragmented and show me examples of what you're looking for?
Client: I'd rather you feel it out. Have fun!
Confused, I went back and tried to give it more of a personality.
Client: This is too casual. I'm looking for something professional.
Me: This is what happens when you give no direction.
Client: I know. My apologies. I wanted to see what you would do with no direction.