A friend of mine put me in touch with her relative for a logo for their new company. Since it was a friend referral, and I was excited about the project, I offered a discounted rate (almost 50%) from what I normally charge businesses.
Me: Great, so the logo should take around 3-4 hours at my rate of $XX.
Client: Okay, but I don’t want to pay more than that.
Me: Sure, I’m confident I can create a logo in that time frame quoted.
Client: Wait, how many options will I get?
Me: The quote above is for one logo. It takes around 3-4 hours. If you want more, I can create options, but I’ll have to bill each at 3-4 hours for a total of $XXX.
Client: That is not a competitive market rate. Best of luck.
Now I’m wishing I could bill my full 100% rate for the time it took to negotiate and explain how math works.