I recently agreed to do a logo for a new chocolate and soap company started by someone I knew. She gave me zero information on what she wanted. I designed 2 modern concepts that I thought fit her business.
Client: This is okay, but it needs to pop. Make it pop.
And no, she couldn’t be more specific. It came out that her 12 year old grandchildren didn’t like the designs.
Eventually after days she sent me a design she found on Google and wanted that. I sent her something similar that wouldn’t fall under copyright.
Client: No. Just use what I sent you.