I advertise that I offer local businesses a discount on my designs to show my support. I got a call from a potential client asking for a logo.
Client: We want a logo made for our store, and it needs to be similar to the logo we had before, just cleaner and more modern.
Me: I can definitely help you! Send me what you have for your current logo and I can get started.
I received an email with a word document attached. Curious I opened it and saw that there indeed is a “logo” in it, made with clip art that has been stretched. I died a little on the inside but was happy they were making the choice to get it done by a professional.
I worked on a few mockups and send them back.
Client: These are wonderful! Let’s go with option A.
Me: Perfect! I can get that exported…
Client: But we want it to be more square, change the font, make it less feminine, and we should probably change the pink parts to a more gender-neutral color. We don’t want to offend our male customers.
Me: OK, no problem. I’ll rework this with those changes.
I made the changes.
Two weeks went by this time.
Client: This looks wonderful!
Me: Great! I can…
Client: But, the font is different from the first mockups and the colors are wrong. I thought we agreed to keep the pink?! Why is it a different color now?
Me: I have it in my notes you wanted to make it more gender-neutral, so I changed the font and the pink…
Client: No! I want the pink, just make it less feminine! Also, we hate the new font. Can’t you just make it the one that’s in the document we sent you?!
They used Algerian, so there was absolutely no way I was doing that.
Me: Definitely, I’ll take another shot at it. As for the font, [lie] I, uh, don’t have that one [/lie] so I will pick something that is close to it.
I make revisions, make all the pinks more of a coral orange color, switch the fonts, and send it back.
Three weeks later I send an email asking if it’s been approved and if they’d like me to send the exported files. No response. Good thing I got paid up front I guess.