Logo designs were presented for a grassroots group dedicated to creating an alliance between local food producers and farmers.
Me: I’m sorry to hear that the committee doesn’t find the logo designs inspiring. I wonder if you could give me some more guidance? All I have for feedback is that “they need more oomph.”
Client: Well, they’re just a little plain. Can’t you add a knife and fork? Or maybe a wheat sheaf? The group felt they need a little jazzing up. Anyway, we’re not really sure what we mean. But you’re the artist, so hopefully this will help you refine it.