I’m a graphic designer. I recently got a message from a possible client who wanted a logo for their new business.
Me: Alright, do you have any ideas about what you would like?
Client: Yes, I will send you what I have in mind.
The client proceeds to send me a scribble on a scrap piece of paper with their business name on it, and the word ‘Logo’ that was circled above their business name.
Client: Okay, so this is my idea: my business name, with a logo above it.
Me: Uh… Okay, do you have an idea of what sort of logo you wanted?
Client: Not really, I was kind of hoping you’d just draw up some ideas and I’ll just pick the one I like.
Me: This could take a long time to do. What is your budget for this?
Client: I have $30. How much do you charge?
Me: More than that – especially for what you are expecting of me. If you are one day able to have a higher budget, I could do more for you, but currently I am unable to do anything for you.
Client: But I can get it done online for $30. Professional graphic designers are expensive!
Me: True, but a design on the cheap is not going to look professional, while a design by a pro will look more professional and be better for your business. You get what you pay for, essentially.
Client: Exactly! That’s why I came to you! You could do one professionally!
Me: Not for $30 I can’t.