I work at a marketing/advertising agency on the West
Coast, in an area known for agriculture and country-living despite being near
to a major city. Months after our agency created a new logo and brand identity
for a local client, I have this strange in-person interaction.
Me: Hello, can I help you?
Random Lady: Yes, I’d like to make some changes
to (local client’s) logo. The one of the eagle?
Me: The eagle? Oh, you must mean the condor. I
haven’t heard any complains about the new logo from that client. She and her
organization love it, in fact. Do you work there?
Random Lady: Oh, no. I’m president of the local [community
organization] so I have strong opinions about this logo. I can tell that the
eagle’s wings are made up of things that represent our county’s culture, like
grapevines, local historic landmarks and agriculture, but I am VERY
disappointed to see that cattle and saddle horses are not included on the
wings. Those two animals make up most of our county’s economy! It’s just absurd
that they would be so thoughtlessly left out.
Random Lady: Anyway, I’m here to see if you can
just add those important animals to the logo.
Me: So you’re asking if we can
change (local client’s) logo, for free, without their permission?
Random Lady: You’re saying it would cost money
to change it? I thought maybe you could just add it in.
Me: No, I’m sorry, that’s not how it
works. As far as I know, the client is happy with the logo and has no
desire to change it, especially since they have purchased many marketing
materials like hats and signage with the new logo on them. I think you should
bring up this concern with my client.
At this point, I’m just trying to get her to leave.
Random Lady: Oh, I’ve already talked with your
client about it. She said that changing it would cost $10,000. Is that true?
Me: I don’t know if it would cost that much, but
honestly, you have no authority to request a logo change, and it sounds like
they were trying to let you down easy so you would drop the subject.
Random Lady: Huh, maybe you’re right. Well let
your boss know what I think about this. I’ll be in touch.
Makes a move to leave. Spies a finished client project on
Random Lady: Oh, do you mind if I take this? I
At this point, she walked out without permission to take
the project before I could say anything.