I was making a TV commercial for a client who needed a rush job. I met with her on a Tuesday.
Client: I need this by Friday. Can you do that?
Me: Yes, I can do that for you. Just send me the brief and all the content, and I’ll get started this afternoon.
I didn’t get the files on Tuesday, so I phoned her Wednesday morning to see where they were. She had gone on holidays and wasn’t back until the following Thursday. Needless to say, she didn’t get it on time and lost a bit of money on a week’s worth of empty ad space!