I was asked to do a
little write-up explaining the difference between net weight ounces and fluid
ounces, for a website selling a bottled product. The boss and owner, an
octogenarian, gave me a newspaper clipping of the information to make sure I
got it right.
I already knew about
basic measurements from school, but checked the clipping and google before
putting it in my own words. I emailed it to them for approval, and they
returned to me a print-out of the tiny paragraph with red question marks
scrawled around it.
Client: Where the heck did you get this from? I
told you to base it off the newspaper article I gave you! You can’t believe
everything you read on the internet!
They had been defining
fluid ounces as “The weight of the fluid in the bottle sans the weight of the
bottle and cap” and explaining it that way to customers for decades as a
selling point by “Our competitors’ measurements include the whole bottle!”
Me: Actually, fluid
ounces are a measure of volume, not weight. They’re measuring the volume of the
bottle, not adding its weight to their product.
not what I
remember from my school days!
The client insisted
his definition was right, so rather than fight that battle I convinced them not
to put up anything about ounces. Although –I understand why they thought that
information would be “useful to buyers!”