I submitted some logo options to my client, all of them featuring a different, solid house shape as planned.
Client: The first person I showed these logos to couldn’t tell what the shapes were. We aren’t happy with these options.
In the next face-to-face meeting, I found out the test person was severely vision impaired.
Me: Why even show the logo options to them?
Client: I wanted to make sure it passed the squint test.