I run a small creative agency. We have a client who regularly sets up new businesses and comes to us for web design & development services. This time around he’d fallen out with his graphic designer and wanted a logo.
Client: I trust your design knowledge. So long as your logo fits a law firm, I’m happy.
Twelve hours later I delivered 4 high-quality logo samples.
Client: Oh no I didn’t want a GRAPHIC logo. Just a text one.
I deliver text only logos.
Client: No, sorry. Let me try and find an example. Here, like this one.
The example was exactly like what I delivered before, but slightly more modern. We delivered variations to reflect the example.
Client: Hmm. You have a graphic with each text logo – can we see each all four icons with all four logos?
Me: So… 16 logos?
50 samples later, we hit on something.
The moral of the story is, you never have free reign on anything. Get a brief.