I was designing a logo for a company with the word ‘global’ in their name. They wanted something really minimalistic, classy, and straightforward. Naturally, most of my sketches were with some sort of circular shape.
A couple of times the guy really liked something just to hate it the very next day cause he’d consult his partners and they wouldn’t like it. In the end, he rejected the last version he previously liked because of the following:
Client: First of all, the Earth isn’t really perfectly round. It’s more elliptic, so the association to “global” is lost.