Client: *spends an entire hour meeting detailing the investors interested in this company, the moving and shaking he’s been doing to “disrupt the sector,” criticizing competitors for missing the mark and messing it up and stating how he’s going to fix everything and emerge the clear leader sooner rather than later and how the marketing campaign I’m going to provide is going to be the cornerstone of that success*
Me: Wow, very exciting. Based on what you’re describing, I think you’ll need a broad range of services. I’m going to suggest a retainer contract at $3,000 per month.
Client: I was thinking more like $500 total.