Me: Here is our roadmap for your SEO campaign. It includes milestones, deliverables, and desired outcomes.
Client: It’s just not detailed enough, I need detail, a few dot points won’t do.
Me: Well the roadmap does show all of the process and milestones along with descriptions for each step.
Client: Simple dot-points won’t do. I need you to copy what my last SEO specialist did.
Client then sent an excel sheet with short descriptions of each task. It was basically all dot points, except it included steps like this:
Step 1: Put username into WordPress.
Step 2: Put password into WordPress.
Client: You see? I understood what she was doing because I had a level of detail you aren’t providing me.
I then go and write a thousand words off the top of my head about each step in the process, how we do it and what it means for her and the campaign.
Client: Thanks, that is better but still not the level detail a person like me needs. Can you take (old SEO manager)’s list and just outline what is included with you and what isn’t?
Me: Sure I can do that, but honestly there is a lot of detail in there that are not necessary and realistically don’t have any benefit to the campaign or your business. It’s adding time to my task list, and honestly, to yours.
Client: Oh, I’m not going to read it. I just want that level of detail in the future in case I do.