As one of the first TV Productions to start up in my city after the pandemic shutdown, I was brought in a few weeks before the actual production started to create all the signage needed to keep our crew safe and informed.
Weeks of work later, my signs were up throughout the studio lot. I was then asked to hand the art over the the Production Office so they could continue making signs as needed. I happily agreed but told them that they were all drawn in Illustrator.
Client: Can you save these as Word?
Me: Oh. Wow…Sure.
I recreated as many multi-use signs as possible in Word – with fonts more widely available – but I wish I’d known the plan before hand because recreating a look in Word is… painful with all the head-desking.
Then I found out that they’d shared the art to other productions to use, meaning that shows around the city were using signs with logos that did not represent their brand at all.