I joined a design firm in 1995, just when most design/ad agencies were starting to design and sell websites. I suggested to the owner that we start getting the software (or hire a coder) to help us get ready for what was obviously going to be the next big wave, a multi-billion-dollar industry that she’d be a total fool to ignore.
Client: No, I don’t want to be a part of that. After all, we don’t do animation here.
I left the firm three months later and started my own business, building websites along with designing tons of print collateral and other media vehicles for clients. I retired 2 years ago and sold the firm for a very tidy profit.
The original design firm? She went belly up two years after I left. Last time I checked, she was doing clothing alterations out of her garage and trying to get a t-shirt business going.