Client wanted a flyer with his
signature on it in “shiny black,” on top of a black background. He was
adamant that he didn’t want to pay extra for the “spot coating” that would
achieve that effect in printing. I applied a shiny-looking gradient to his
signature in Photoshop.
Nice but get rid of the grey. Just black, same black as the background.
Both can’t be absolute black, otherwise this will be invisible. How about I
make the background a dark gray?
No, I want all black. It won’t be invisible because my signature is going to be
glossy, like you had it before. Just put the gloss back.
But you just asked me to get rid of it.
No, I said to get
rid of the grey and make it shiny.
have to use gray – the lighter parts are what make it look shiny.
Right, we need the lighter parts, but WITHOUT using any gray. JUST shiny black.
I don’t know what we’re not understanding here.
Sir, I can’t do that, there’s no such color as “shiny black” unless you pay for
He sends me a photo of somebody else’s
business card. It’s all black, but the logo is, of course, spot-coated.
Like that, look! It’s ALL black, and it shines!
– that’s spot-coating. If you want your card to look like that, you need to pay
extra for it.
know it costs extra! That’s why I just want you to make it LOOK like that!