Client: This looks terrible. What were you thinking? These
fonts are huge. Make the lead-in font 1/3 the size. Everything needs to be way
Me: Smaller? Are you sure? All the text will be on one
line and will be barely legible.
Client: Well, it doesn’t look good now. It looks unprofessional.
Me: Wait a minute. Are you zooming in on the
file? Check that.
Client: Lets see. It says “175%.”
Me: Okay, you’ll
need to zoom out to 100% to get a sense of the design.
Client: Oh! Okay, that looks great.