Client: I want to rank #1 on Google for the keywords “divorce” and “divorce lawyer”. What’s that going to get me?
Me: Google predicts $10 a click. Your budget is $200 a month. We’re going to burn through that by noon today.
Client: That’s not going to work, I want to advertise all month!
Me: Then you’ll need to increase budget or decrease expectations.
Client: Don’t argue with me, son. I do divorce mitigation for a living.