Client: How can
we improve the number of sales on the website?
Me: We need to
have a contact form on every web page – above the fold. Not just one that is
hidden away at the bottom of the contact page.
Client: Contact forms
are a waste of real estate.
Me: Well that’s what I’m suggesting.
Client: Nope. Give me something else.
Background: I’m a Digital Marketing Manager, and have been for 16 years so I know what I’m