Client: Can you develop some logo examples for me to present to a orthodontist for his clinic?
I then make four different logos in 5 different colors.
Client: Could you make that in black and yellow?
Me: I can do that, but colors send certain psychological signals to people. Black and yellow has come to stand for “caution” or “danger” – think of bees or warning signs. It might not be the best idea for a dentist to have a black and yellow logo that tells people “this is unsafe.”
Client: I know all that. Do it anyway.
Well if you KNOW it’s a bad idea, why are you insisting?