So I’m doing some design work for a tissue company that specializes in recycled paper. All their advertising promotes how eco-friendly they are. One print advertising has a picture of a forest on it with an eco-oriented recycling message:
Client: That picture is too harsh.
Me: I’m not sure I understand. Could you elaborate?
Client: That forest is too harsh!
Client: There are too many pine trees in there.
Me: Ok… but what does that…
Client: We recycle paper to make our toilet papers, could you imagine wiping yourself with a pine tree?
I see pine trees symbolizing “eco-friendly” on all sorts of branding, including TP, and to answer the question – no, I’ve never imagined wiping myself with a pine tree because NO-ONE DOES.