As a freelance photographer, I used to work at a bi-monthly event (it was a club night, where everyone would dress in fancy dress). One day, I lost the gig to someone who was willing to work for free. I can’t remember exactly what was said, but it went along these lines. Let’s call this other photographer “Sarah” (not her real name).
Client: Hey, how is it going? Would you be willing to shoot [events name] again? I don’t like Sarah’s photos. She took too long getting them back to me, they look terrible and yours were pretty good and always on time.
Me: Yeah, sure, I’m happy to work for the same rate as before.
We had agreed to a price which was lower than my usual fees but worked well for me as it was regular work.
Client: Would you consider lowering your rates? After all, Sarah did it for free.
Me: No, I’ve already lowered my rates for you.
Client: But she will do it for free.
Me: Yes, but you don’t like her work.
Client: I know, her work was terrible, but she’s free. Can you lower your prices then?
Me: No, you’ll either have to pay for good quality photos or use Sarah.
Client: But she’s terrible and your photos are what we need.
Me: Then you know my rates.
This went on for a while, with the client wanting me to lower my prices to be on par with her friend who will do it for free.
In the end, she stuck to her friend and continued to complain about her.