A salesman for a publishing company that specializes in pharmacy research journals came into the print shop where I work as a designer. He gave me his business card, saying he needed more but with some changes. He had several molecular formulas he wanted to add “because they looked cool.” However, the images of the formulas weren’t of the highest quality.
Client: Can’t you just scan it and make the changes?
Me: The background won’t scan very well, and there’s some text on top of it. Can you tell me what these formulas represent? I should be able to find some suitable images in order to recreate them?
Client: I don’t know what they are. It’s really not that important what they are. I just need cards by Wednesday so I look like I know what I’m doing.
It was a rush job, and I would have preferred better images, but he gave his approval and we met the deadline in time for him to attend a bunch of conferences and hand out most of his cards.
Curious, I took to finding out what the formulas were for. Turns out the client handed out cards with the formulas for cocaine and a variety of other hard drugs to a bunch of chemists.