A client wanted to make a fundraising video for a new
community project headed by her business.
Client: I gathered all the image files we’ll use and
e-mailed them to you. I figure we don’t want more than two minutes for
the video, and I’ll be working on a script and send that to you to check over
and see what you think.
Me: Great! Two minutes is an excellent goal! I’ll
take a look and let you know what we can use and maybe some suggestions.
Client: Oh, I was very careful in choosing. I
narrowed it down to only ones we definitely have the space for, so we’ll use
all of them.
The e-mail had forty photos. Some were really artistic,
but busy – it took a little bit for your eyes to adjust and react. Which
wouldn’t happen, because at forty pictures for two minutes,
the slideshow would have to change every three seconds.
forest photos are there to rest the eyes.
Thinking I could wait and link up some of the better
shots with the script, I wait for the script to reply. But the script was
three pages long and had nothing about raising money or the project’s needs –
it was just a history of the business and a lot of really awkward information
about it being spiritually significant.
I did my best with what I had.
Me: I’ve reviewed the materials you’ve sent me, and
let me just say that I’m excited to work on this project. But I do have some design suggestions.
At this point, I
explained as kindly as possible that people can’t pay attention to a quick
sideshow AND an information dump, and that they would have to describe the
charity if they wanted to raise money. I included a script for a 2:30 video and
tagged 10 images that I would use.
don’t appreciate how you hacked up my work! I did a lot of research!
You’re supposed to get pretty pictures and make people feel good with the
video – which is exactly what I did! And if I read my script fast enough
I can definitely squeeze it into two minutes!