A client came to me
with a report that they were having trouble formatting
Client: Can you
make all this fit on one page?
Me: Sure, but
you’ve got quite a lot of text here, this report has a paragraph of text and a
graphic icon for each of 50 customers. It will be quite small.
Client: Oh, I don’t
want it small. Keep the text big, and don’t shrink the images too much.
Me: Umm… OK…
The content crammed
onto one page with minimal margins and spacing.
Client: That’s too
small. Make it bigger. I can hardly read the text.
Me: So… you want
it on more than one page?
Client: No! Why
are you making this difficult? I want it on one page.
Me: All 50
customers on one page?
Client: Yes! It
used to fit on one page!
They showed me a copy
of the report from 6 years ago.
Me: You had 17
customers back then. Now you have 50.
Client: Just make
it fit without making it too small.