A client came to me
with a report that they were having trouble formatting

Client: Can you
make all this fit on one page?

Me: Sure, but
you’ve got quite a lot of text here, this report has a paragraph of text and a
graphic icon for each of 50 customers. It will be quite small.

Client: Oh, I don’t
want it small. Keep the text big, and don’t shrink the images too much.

Me: Umm… OK…
how’s this?

The content crammed
onto one page with minimal margins and spacing.

Client: That’s too
small. Make it bigger. I can hardly read the text.

Me: So… you want
it on more than one page?

Client: No! Why
are you making this difficult? I want it on one page.

Me: All 50
customers on one page?

Client: Yes! It
used to fit on one page!

They showed me a copy
of the report from 6 years ago.

Client: See?

Me: You had 17
customers back then. Now you have 50.

Client: ….

Client: Just make
it fit without making it too small.