A client called
yesterday and asked if I could do a “quick” logo for him. He said he just
wanted something with a
palm tree and a warm color palette to advertise his beachside restaurant. Normally,
I would reject a job for a “quick” logo, because they take time and research to
complete, but I’d worked for this client several times before so I gave him a
quote and started to work.
After sending him
three comps in oranges, reds and yellows featuring sunshine and palm trees, he
Client: I don’t
like them. They look like Miami!
Me: (rolling my
eyes) Sorry you are disappointed. That is your font I was working with. It is
definitely an art deco font, and yes, Miami is very art deco.
Client: Is it
going to cost more to get a couple more samples? The black letters are
way overpowering too.
Me: Yes, it is
going to cost more. If a customer in your restaurant was still hungry, he would
have to pay for more food right?
Me: So, do we
want to ditch the font, then? Maybe you could give me a call?
I haven’t heard back