Client: Can you provide me the permalinks for the Instagram ads and stats as to how they have been performing so far along with the general Facebook ones?
Me: Sure. Here you go.
Client: Hmm… Based on how these are performing, we want to stop running on there. Can you turn them off?
Me: Sure. Those ad placements have been removed.
Four hours later.
Client: Hey, those permalinks you sent to us for the Instagram ads aren’t working. We keep getting a 404. Can you send new links?
Me: …That’s because I turned them off.