I had been working with a new client on a logo redesign. Typically, my logo process starts with 1-2 rounds of concept sketches before we move on to a more polished single concept. This client seemed particularly indecisive- he would like one concept and then a few hours later, he wouldn’t like it anymore; he can’t tell me why, what aspects he likes, what aspects he hates, he just “isn’t feeling it anymore”. We are SIX rounds of sketches in (paid hourly, thankfully), which comes to about 36 different logo concepts, and then this conversation occurs:
Client: I think that the latest one is one to explore…
Client: Maybe not though… people don’t seem to like it, haha.
Me: Who, exactly?
Client: I’m uploading these to Facebook and getting people to vote on them.
Me: So I have a committee of hundreds judging my designs?
Me: That explains a lot.