A client wanted a design done for a Halloween tasting event benefiting a charity group.
Client: …we want something like a ghost with a martini.
I sent two versions combining alcoholic drinks with classic Halloween imagery. The client told us that they weren’t happy with the designs.
Client: We want a ghost with a martini, but we don’t want there to be alcohol because this is a kid-friendly event. And we don’t want there to be a ghost because that’s too scary. But something like a ghost with a martini.
A client calls me up regarding a design that was finalized a week ago.
Client: I like the layout, but can you dial up the cool factor?
Me: Can you help me understand what you mean by that?
Client: I don’t know, just make it cooler. But don’t change it too much - my boss has already approved it.
Me: I’m not sure how to help. Can you give me some guidance?
Client: Yes, just dial up the cool factor.
The client then hangs up.
Client: I want something original and unique. You know? Something never seen before.
I deliver a completely custom design.
Client: What is this?
Me: You said you wanted something original and unique.
Client: Yeah, but I meant something everybody would recognize. Couldn’t you just use an existing design or template?
After coming back from vacation, I was just starting to catch up with all my emails when a fresh one arrived…
Client: I don’t like the designs you’ve sent over, please change them.
Me: What do you not like about them specifically? Can you give me some more details?
Client: Please refer to my email from Monday, I don’t have time at the moment.
I go and check out the email with feedback she’d sent on Monday only to find that it reads as follows:
Client: Hi, I don’t like this design - please change it.
Me: Okay, so we want larger thumbnails. Do you want two or three thumbnails per row?
Client: How about somewhere between 2 and 3?