Client: I want this done by the end of the week! It’s taking forever!
Me: I’m sorry, I didn’t realize you wanted it done so soon. In our initial discussion about the job, you said there was “no huge rush.”
Client: To me “no huge rush” means “not today.”
Me: I’ve attached four different options for the cover page. Please let me know which one you prefer so I can purchase the relevant stock image. I’ve provided the cost of each image below for your convenience. Thanks.
One week later.
Client: Yes, I like the images.
I have been working with a client on a logo for her firm. She seemed directionless, but after meeting for a few hours, we developed a design brief. After I’d presented sketches – using the brief she’d signed off on – she “played around with it a little bit” and sent me back a sketch that had nothing to do with the brief.
After another face to face meeting, I agreed to work with the new concept. Really, the only thing that stayed the same was a request for hand-lettered typography, which I felt I already had in the bag. I drafted a proposal and presented a final sketch. She “played around with it a little bit” and sent me a PDF with the main design element of the logo removed and a delicate type solution that was not only unreadable, but would not work as hand-lettering - the look she originally was after.
I told her that she’d come up with something really interesting and felt she could finish it herself since she had such a clear vision and was now so close.
She requested that I "play around with it a little bit and see what you come up with.”
I fired myself.
Me: Since we are on such a tight schedule, could you please be more precise when giving me feedback on this?
Client: It needs to look a bit nicer.
"It looks wrong. It should look right."
"Can you please add “today” at the end of the pitch? It should be emphasized, but not as a dictatorial order (e.g. Hitler-style). In a way gentler than Hitler, please."
Me: Can I get you to make me a visual palette of colors you’d like, so I can have a better idea of what to work off of?
Client: Golden-orangey, black-like blue, purplish-blue, berry purple, dusky gray-purple.
Client: Can we make it sound more green?
Me: You mean, like, environmentally friendly?
Client: No, like the colour.
After taking a client through my design:
Client: Can I make a suggestion?
Client: No. Just no.
Me: To everything I just showed you?
Client: Yeah. No.
Client: Can you make it less black, like half black?
Me: Do you mean grey?
Client: No. Less black.
Me: Well there’s black or there’s no black.
Client: We want black, we just want the black to be less black. Like half.