I was working on a billboard for a new client. He sent me a a 400-word document outlining all the products, prices, and discounts he offers.
ME: ”You do realize people need to read this while driving? You can’t have more than maybe 10-15 words on it.”
CLIENT: ”Don’t worry about that! Just put some big pictures on it - people’ll want to stop to read it all”
ME: ”So you want me to cram the billboard with big pictures and all that text so people will stop their car in the middle of a busy boulevard to read your billboard?”
CLIENT: ”Sure! Don’t worry about it! A little traffic never hurt anyone”
