From the perspective of being an in-house designer:
Boss: “We want to use the name Auburn as our mass market name, but spelled A U B E R N instead of the traditional.”
Me: “Why the E?”
Boss: “If we spelled it with a U, we wouldn’t be able to sell our products in the south because of those people’s hatred and rivalry with Auburn University.”
Me: “You are kidding right?”
Boss: “No.”
