I volunteer for an organization 15+ hours/week. Part of my job requires updating the 40+ members via email and the site. After realizing members aren’t reading anything posted/sent to them, I ask where we are going wrong.
Client: Information on the website doesn’t work for us. We just don’t have time to read it. We’re too busy.
Me: What about email?
Client: We don’t have time to read emails, either?
Client: Sometimes, if we remember to check our phones. You know what would be really great, though?
Me: Sure, what works?
Client: Phone calls. Could you call us with this information?
Me: You mean call you and read all the information in the emails and on the website to you? All 40 of you? Every week?
Client: Yes, we would prefer to keep things easy for everyone.